Balanced Scorecard Maker
Translate strategy into a Balanced Scorecard. Four perspectives, each with strategic objectives, KPIs, targets and initiatives. Vision/strategy header, 4 themes, auto-save, and export as SVG, PNG, JSON or text. Re-import JSON to keep editing later.
Auto-saved in your browser's localStorage on this device only. Nothing is uploaded.
How to use this balanced scorecard maker
- Type a company name and pick a theme. Optionally add a vision/strategy line at the top.
- Click + Add objective inside a perspective.
- For each objective fill in: strategic objective, KPI / measure, target and initiative / action.
- Move objectives between perspectives with the dropdown if needed.
- Export as SVG (vector), PNG, JSON (re-importable) or copy as text.
Frequently asked questions
What is a Balanced Scorecard?
A strategic management framework by Kaplan & Norton that translates a vision into objectives across four perspectives: Financial, Customer, Internal Processes, and Learning & Growth — each with KPIs and initiatives.
Why four perspectives?
They balance financial outcomes with customer view, the internal processes that drive them, and the learning & growth that sustains improvement over time.
Should Learning & Growth come last in implementation?
Counter-intuitive answer: no — start there. Learning & Growth feeds Internal Processes, which drive Customer outcomes, which produce Financial results. Teams that start with financial targets and work backwards often skip the capabilities investment that makes the rest possible.