SWOT Analysis Maker
Plan strategy with a clean SWOT canvas: editable title, four colored quadrants, sortable items, theme picker, auto-save in your browser, and export as SVG, PNG, JSON or copy-paste text. Re-import the JSON later to keep editing.
Auto-saved in your browser's localStorage on this device only. Nothing is uploaded.
How to use this swot analysis maker
- Type a project title and pick a theme.
- Click + Add to add items to any of the four quadrants. Press Enter to add another quickly.
- Use the dropdown next to each item to move it between quadrants if you change your mind.
- Export as SVG (vector, scalable), PNG (image), JSON (re-importable), or copy as text.
- Re-import a saved JSON later to continue where you left off.
Frequently asked questions
What is a SWOT analysis?
A strategic-planning framework with four boxes: Strengths and Weaknesses (internal factors), Opportunities and Threats (external factors). Used to evaluate projects, products or businesses.
What's the most common SWOT mistake?
Mixing internal and external factors. Strengths and Weaknesses are about your organisation (resources, skills, costs). Opportunities and Threats are about the outside world (market shifts, competitors, regulation). Putting 'lack of marketing budget' under Threats is the classic miss — it's a Weakness.
Can I print or share my SWOT?
Export as PNG or SVG to share, or use the JSON export to back up and re-import on another device.