Empathy Map Maker
Synthesise UX research with an Empathy Map. Six color-coded sections (Says, Thinks, Does, Feels, Pains, Gains), persona header (name + role), theme picker, auto-save and export as SVG, PNG, JSON or text.
Auto-saved in your browser's localStorage on this device only. Nothing is uploaded.
How to use this empathy map maker
- Type a project name, fill in the persona name and role, and pick a theme.
- Add quotes / observations to each of the 6 sections: Says, Thinks, Does, Feels, Pains, Gains.
- Move items between sections with the dropdown if needed.
- Use the empathy map to align the team on user needs before sketching solutions.
- Export as SVG (vector), PNG, JSON (re-importable) or copy as text.
Frequently asked questions
What is an empathy map?
A collaborative UX-research template (Dave Gray / XPLANE) that summarises what a user says, thinks, does and feels, plus their pains and gains, on a single page.
When do you use it?
Use it after user interviews / observations to consolidate insights before designing solutions, or to share research findings with your team.
Empathy map or persona — which comes first?
Empathy map first. Personas are synthesized profiles built from multiple empathy maps and interview notes. Skipping straight to a persona without doing empathy work produces a polished-looking document based on assumptions instead of evidence — useful for slide decks, not for actual product decisions.