Ansoff Matrix Maker
Plot growth options on the Ansoff matrix. Four color-coded quadrants for Market Penetration, Product Development, Market Development and Diversification with risk indicators, theme picker, auto-save, and export as SVG, PNG, JSON or text.
Auto-saved in your browser's localStorage on this device only. Nothing is uploaded.
How to use this ansoff matrix maker
- Type a company or project title and pick a theme.
- Add growth ideas to one of the 4 quadrants — penetration, product development, market development or diversification.
- Use the dropdown to move items if a strategy fits a different risk profile.
- Export as SVG, PNG, JSON or copy as text.
- Re-import a JSON to continue editing later.
Frequently asked questions
What is the Ansoff Matrix?
A 2×2 matrix introduced by Igor Ansoff that maps growth strategies along two axes: existing vs new markets and existing vs new products.
Which quadrant is highest risk?
Diversification (new market, new product). Market penetration (existing market, existing product) is lowest risk.
Should a startup pursue diversification?
Almost never. Diversification is the highest-risk quadrant — new product AND new market. Startups usually lack the resources to validate two unknowns at once. Most successful early-stage growth lives in Market Penetration or Product Development; Diversification fits established companies with surplus capital.