BCG Matrix Maker
Build a BCG (Boston Consulting Group) growth-share matrix. Add products with growth %, relative market share and revenue — they auto-plot in the right quadrant with bubble size based on revenue. Configurable thresholds, theme picker, auto-save and export as SVG, PNG, JSON or text.
Auto-saved in your browser's localStorage on this device only. Nothing is uploaded.
How to use this bcg matrix maker
- Type a portfolio title (e.g. company name + year) and pick a theme.
- Adjust the growth and share thresholds if your industry uses different cutoffs.
- Click + Add product, then enter the name, market growth %, relative market share (vs largest competitor) and revenue.
- Each product is auto-classified as Star, Cash Cow, Question Mark or Dog and plotted on the chart with bubble size = revenue.
- Export as SVG (vector), PNG, JSON (re-importable) or copy as text.
Frequently asked questions
What is the BCG Matrix?
A 2×2 portfolio framework from Boston Consulting Group that plots business units by market growth (Y) and relative market share (X) into Stars, Cash Cows, Question Marks and Dogs.
What is relative market share?
Your share divided by the largest competitor's share. 1.0× means equal share. Above 1.0× = market leader; below 1.0× = follower.
Should I cut a 'Dog' immediately?
Not always. Dogs (low growth, low share) sometimes have strategic value: they fill a portfolio gap, generate stable cash, or protect a flank in adjacent markets. Cut them when they consume management attention disproportionate to their return — that's the real cost, not the revenue line.